I am delighted to provide a reference for Tony Kirby, although I would rather he still worked for The Lancet and had not decided to go freelance. However, after 5 years in total, first as The Lancet’s Press Officer, then as our Media Relations Manager, Tony has decided to develop his freelance career, and so I recommend him highly to you.
Tony managed the busy, daily workload associated with being the sole point of press contact for The Lancet journals, writing press releases, organising press conferences, and handling journalists’ enquiries at all times of day and night. He is adept at summarising the key points of complex research and review papers for the press, with accuracy and thoroughness, and is skilled at involving appropriate editors as needed for interview requests.
Tony changed workflows to improve efficiency, and enabled the transition from print to online first publication and the associated media changes with skill and speed. His daily workload included writing press releases for the current four titles – The Lancet, The Lancet Oncology, The Lancet Neurology, and The Lancet Infectious Diseases, and juggling daily online first, and weekly or monthly print publications.
I highly recommend Tony to you, and am happy to provide more information as needed.
Astrid James – Deputy Editor of The Lancet