ECO 2025 • Malaga, Spain

Global Media Coverage

Driving record-breaking global attention for obesity science and public health research at the European Congress on Obesity

14th
Year Supporting ECO
2025
Biggest Programme Yet
Global
Media Impact

Empowering Global Health Conversations through Strategic Media Coverage

How Tony Kirby PR elevated the European Congress on Obesity (ECO) 2025, driving record-breaking global attention for obesity science and public health research.

In our 14th year supporting the European Congress on Obesity (ECO), we delivered the biggest programme to date. We extended the successful early‑release system, tied major studies to journal publications, and secured attendance from UK national media and international outlets. Coverage spanned all congress days plus pre‑ and post‑congress waves.

Objectives

Aiming to maximise awareness, engage diverse audiences, and showcase impactful research

Drive Global Awareness

Obtain substantial media coverage to highlight key studies and discussions from ECO 2025.

Increase Delegate Engagement

Promote ECO 2025 through early press releases, newsletters, and multimedia content to attract journalists and delegates worldwide.

Showcase Research Quality

Emphasise the selection of high-quality studies to reinforce ECO’s reputation as the leading global platform for obesity research.

Our Approach

A tailored strategy to maximise global reach and impact.

  • Program and Abstract Review
    Reviewed around 1,000 abstracts (including late breakers), shortlisted approximately 200, and issued 45 targeted press releases.

  • Early Release Strategy
    Ran 15 embargoed early releases in the months leading up to ECO to prime media interest and sustain momentum.

  • Multimedia Content Production

    Produced over 15 newsletter video articles featuring EASO leaders and prize winners, integrating press‑conference highlight clips for at‑event amplification.

  • On‑Site Media Operations

    Secured attendance from UK national and international specialist media while managing all on‑site press activity and journalist support.

Key Highlights

Major achievements that set ECO 2025 apart on the global stage.

Tirzepatide vs Semaglutide

The defining story of ECO 2025 – a global headline event that dominated both mainstream and medical coverage. This first-ever head-to-head trial comparing two leading GLP-1 therapies demonstrated superior weight-loss outcomes for Tirzepatide (Mounjaro) versus Semaglutide (Wegovy).

Coverage included:

BBC

Reuters

Bloomberg

CNN

Financial Times

Bild

The Globe and Mail

Associated Press

Time Magazine

Press conference highlights:

Simultaneously published in NEJM (New England Journal of Medicine).

Oral GLP-1 Therapy

The second major breakthrough at ECO 2025 – unveiling the promise of a daily oral GLP-1 treatment that could transform access, affordability, and adherence. The study revealed substantial weight reduction comparable to injectable options.

Coverage included:

Daily Mail / Mail Online

New York Post

La Tercera

Press conference highlights:

Simultaneously published in NEJM (New England Journal of Medicine).

Behaviour and lifestyle studies

Complementing the major GLP-1 news were multiple studies exploring the behavioural and psychosocial dimensions of obesity.

Marriage and obesity risk
The Guardian, Daily Mail, Sky News
BMI and ageing
CTV (CA), India Today
Waist circumference vs BMI for cancer risk (men)
Sunday Telegraph, Mail on Sunday, Fox News, Medscape
GLP-1 and alcohol consumption (Carel le Roux)
ABC (Good Morning America), The Guardian, Daily Express, Irish News

Follow-up coverage
"The golden age of obesity treatment"

Media around the world reflected on the new era of obesity medicine, with front-page features and further analysis highlighting ECO 2025's central role in shaping global health discourse.

The Times Daily Express Medscape ANSA

Related coverage

Latest articles and updates from major outlets

May 2025
BBC News thumbnail
Major breakthrough in obesity treatment unveiled at ECO
BBC News
May 2025
The Guardian thumbnail
Giving weight loss jabs could bolster UK economy by £4.5bn a year, study says
The Guardian
May 2025
The Times thumbnail
Weight-loss drugs hailed as key to a longer life
The Times (UK and International Front Page)

Other high-profile studies

GLP-1s in children with severe obesity
BBC, The Guardian, Sky
Online obesity clinic replicating semaglutide trial results at lower doses
Reuters, tctMD
Obesity before age 30 linked to higher mortality
The Times, İşçi Haber, O Globo
First-in-human gastric bypass pill
Daily Mail, New York Post, La Tercera
Weight regain after stopping GLP-1s
Daily Mail, Daily Telegraph

Results

A lasting impact through extensive, global media exposure

Global Coverage and Impact
ECO 2025 achieved exceptional worldwide visibility across the UK, Europe, North America, and Latin America, supported by record engagement with newsletters and press assets.

Engagement and Visibility
The early release strategy and daily multimedia output kept momentum high throughout the congress, driving consistent coverage and strong journalist participation.

Reinforcing Leadership
ECO strengthened its reputation as the leading global hub for obesity science and policy communication, uniting media, researchers, and public health stakeholders.

Interested in achieving similar media success for your conference?

Contact Tony Kirby PR to learn how we can support your event and expand your reach.

  • Experience
    With over a decade of expertise in health and science media relations, Tony Kirby PR has a proven track record in delivering impactful results for leading organisations.

  • Global Reach

    Our extensive media network spans the UK, US, Europe, and beyond, ensuring that your message reaches influential audiences worldwide.

  • Personalised Service

    We create tailored strategies that align with each client’s unique goals, ensuring effective, targeted communication every step of the way.

  • End-to-End Support

    From program analysis to press room management and post-event media reporting, we offer complete PR support to make sure your event is covered from all angles.