As Featured In

Trusted by the World’s Leading Media

Tony Kirby PR is proud to have secured impactful coverage for our clients in some of the world’s most respected media outlets. Our trusted relationships with top-tier publications and broadcasters help us amplify health and science stories on a global scale, ensuring they reach the audiences who need them most.

Our Clients in the Headlines

Explore featured media coverage from top outlets worldwide.

From ground breaking studies to high-profile conferences, Tony Kirby PR has successfully brought our clients’ stories to the forefront of global media. Browse through a selection of coverage highlights, showcasing the reach and impact of our tailored media strategies.

Key Research Highlights

SELECT Trial on Semaglutide

Key Takeaway: The obesity drug semaglutide was shown to reduce cardiovascular events in people with obesity without type 2 diabetes.

Media Mention: Featured on BBC, CNN, ABC News, and The Guardian.

Obesity and Work Absenteeism in Europe

Key Takeaway: Research across Europe connected higher obesity levels with increased work absenteeism.

Media Mention: Featured in major European outlets, including El Mundo and Der Spiegel.

Paediatric Obesity and Multiple Sclerosis Risk

Key Takeaway: A study highlighted a link between paediatric obesity and an increased risk of early onset multiple sclerosis.

Media Mention: Covered by The Guardian, The Daily Express, and The Irish Independent.

Case Studies and Highlights

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ECO 2025: Expanding Global Reach for the European Congress on Obesity

The 2025 European Congress on Obesity (ECO) delivered another year of exceptional global media visibility, driven by Tony Kirby PR’s targeted strategy and early-release media planning.

Building on more than a decade of success, the 2025 media programme secured widespread coverage across international, national, and specialist press, with multiple stories landing simultaneously on major broadcast, print, and digital platforms.

ECO 2025 continued the momentum of previous years, elevating key research to global audiences and generating strong interest from journalists across Europe, North America, and Asia. The congress once again demonstrated how a coordinated press office, rigorous abstract review, and proactive media engagement can maximise attention and influence.

Case Studies and Highlights

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EASD 2025: Setting a New Standard in Global Media Coverage for Diabetes Research

The 2025 annual meeting of the European Association for the Study of Diabetes (EASD) delivered outstanding international media attention, supported by Tony Kirby PR’s strategic press office, early briefings, and targeted outreach.

This year’s programme showcased some of the most influential diabetes research in Europe, drawing strong interest from major global outlets across broadcast, print, and digital platforms. With coordinated abstract selection, on-site press management, and proactive engagement with national and specialist journalists, EASD 2025 achieved wide visibility and amplified its scientific impact to audiences across Europe, North America, and Asia.

Case Studies and Highlights

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ECO 2024: Record-Breaking Global Media Coverage for the European Congress on Obesity

At the 2024 European Congress on Obesity, Tony Kirby PR provided essential media support, helping secure front-page headlines and global broadcasts for key studies like the SELECT trial on semaglutide.

This strategic support expanded ECO’s reach across multiple languages and regions, solidifying its impact on global health discussions.

Case Studies and Highlights

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ESCMID Global 2024: Elevating Media Engagement for Leading Infectious Disease Congress

Tony Kirby PR provided comprehensive media support for ESCMID Global 2024, from program analysis to on-site press coordination.

With targeted outreach, Tony Kirby PR brought attention to key research on infectious diseases, ensuring coverage in major media outlets worldwide.

Looking to elevate your story with impactful media coverage?

Contact Tony Kirby PR to discover how we can amplify your message and connect with the right audiences worldwide