About Tony Kirby PR.
Specialists in Health and Science Communication.
With over 15 years of specialised experience, Tony Kirby PR is dedicated to amplifying voices in health and science through strategic media relations. Founded by Tony Kirby, a seasoned media professional who has worked with leading global organisations, our firm has a proven track record of securing impactful, top-tier coverage for medical conferences, journals, and research institutes.
Our mission is simple yet powerful: to ensure ground breaking research and vital health information reach diverse audiences worldwide. From program analysis to media outreach and on-site press management, Tony Kirby PR provides a complete and personalised approach to public relations, designed to elevate your message and expand its reach across borders.
Our Mission
Amplifying voices in health and science.
At Tony Kirby PR, our mission is to deliver impactful, inclusive media coverage that brings vital health and science information to global audiences. We believe in the power of clear, responsible communication to elevate groundbreaking research, foster understanding, and drive positive change.
Our commitment is to work closely with each client to ensure their message resonates with the right audiences worldwide. By connecting research and innovation with trusted media channels, we help organisations amplify their reach and influence, creating a lasting impact on the communities they serve.
Trusted by Leading Health Organisations
Building trusted connections in health and science media.
Tony Kirby PR is proud to partner with some of the most respected names in health and science, including the European Congress on Obesity (ECO) and the European Association for the Study of Diabetes (EASD). Our clients trust us to manage complex, high-profile media campaigns that demand precision, credibility, and a deep understanding of the health sector.
These partnerships reflect our commitment to excellence in science communication and underscore our expertise in securing meaningful media coverage that reaches diverse, global audiences. By working closely with each organisation, we ensure their stories make an impact in the world’s most influential media outlets.
Let’s work on your project together
Featured Case Study: ECO 2025
The 2025 European Congress on Obesity (ECO) delivered another year of exceptional global media visibility, driven by Tony Kirby PR’s targeted strategy and early-release media planning.
Building on more than a decade of success, the 2025 media programme secured widespread coverage across international, national, and specialist press, with multiple stories landing simultaneously on major broadcast, print, and digital platforms.
ECO 2025 continued the momentum of previous years, elevating key research to global audiences and generating strong interest from journalists across Europe, North America, and Asia. The congress once again demonstrated how a coordinated press office, rigorous abstract review, and proactive media engagement can maximise attention and influence.
Why Work with Us?
Expert PR support for reaching the audiences that matter.
Comprehensive Media and PR Services
Strategic communication solutions for health and science.
At Tony Kirby PR, we offer a full suite of media and public relations services designed to elevate your presence in the health and science sectors. Our expertise spans everything from strategic media outreach to on-site conference support, ensuring your message reaches the right audiences worldwide.
Our core services include:
Trusted media partner delivering record-breaking coverage for the European Congress on Obesity
Tony Kirby PR has provided the media services for the European Congress on Obesity (ECO) every year since 2012, and our 2024 meeting in Venice, Italy saw us achieve record news coverage globally.
Each year, Tony and his team go through our programme sessions and abstracts to prepare press releases for the many journalists that attend our meeting (including major newspapers and news wires), as well as his extensive global contacts that include all the major media outlets. He also organises press conferences on site for the journalists present at the meeting.
Tony and his colleagues are easy to work with and always keep myself and the ECO Executive Committee fully informed about the broad range of coverage we receive each year, as well as anything else that we need to know during the meeting. I strongly recommend his services to any health conference or journal looking to expand its media coverage.
Euan Woodward
Executive Director, The European Association for the Study of Obesity (EASO)
