Tony Kirby

Founder and Director, Tony Kirby PR

Tony Kirby brings over a decade of top-level experience in health public relations, having founded Tony Kirby PR in 2012 after five years as Media Manager for the prestigious Lancet journals. With an extensive network of health journalist contacts globally, Tony has earned a reputation for his keen judgement in selecting impactful conference materials and facilitating high-profile interviews.

Tony has led media relations programmes for major international conferences, including:

  • European Congress on Obesity (ECO)
  • European Association for the Study of Diabetes (EASD)
  • Euroanaesthesia (European Society of Anaesthesiology)

Additionally, Tony has supported events such as the World Hepatitis Summit, World Diabetes Congress, International Society of Nephrology, and the International Early Psychosis Association. Beyond conference work, Tony continues to assist The Lancet on a freelance basis, crafting media materials and contributing to journalism projects, as well as producing press releases for Diabetologia.

Rachael Davies

Senior Media Consultant

Rachael Davies offers more than 15 years of experience in medical and scientific media relations. She worked closely with Tony during her nine years at The Lancet and later as PR Manager at The BMJ, where she provided strategic PR advice and restructured media activities for daily online publication.

As a freelance consultant since 2007, Rachael has supported organisations such as:

  • Institute of Health Metrics and Evaluation, University of Washington, Seattle
  • King’s College London
  • Imperial College Business School, London
  • Taylor and Francis

Rachael works closely with Tony Kirby PR to manage international health conferences, offering expertise in organising press conferences, briefing speakers, producing press materials, and generating global publicity.

Andrew Barlow

Media Consultant

Andrew Barlow’s career began in public relations with the office of a UK Member of Parliament, where he honed his skills in writing press releases, briefing for media appearances, and crafting strategic communications.

At Tony Kirby PR, Andrew plays a vital role in:

  • Shortlisting conference programme items for media relevance
  • Writing impactful press materials
  • Compiling detailed coverage reports post-conference

Andrew’s analytical background, paired with his communications expertise, ensures precise and effective media support for all Tony Kirby PR clients.

Why Work with Us?

Expert PR support for reaching the audiences that matter.

  • Experience
    With over a decade of expertise in health and science media relations, Tony Kirby PR has a proven track record in delivering impactful results for leading organisations.

  • Global Reach

    Our extensive media network spans the UK, US, Europe, and beyond, ensuring that your message reaches influential audiences worldwide.

  • Personalised Service

    We create tailored strategies that align with each client’s unique goals, ensuring effective, targeted communication every step of the way.

  • End-to-End Support

    From program analysis to press room management and post-event media reporting, we offer complete PR support to make sure your event is covered from all angles.

Comprehensive Media and PR Services

Strategic communication solutions for health and science.

At Tony Kirby PR, we offer a full suite of media and public relations services designed to elevate your presence in the health and science sectors. Our expertise spans everything from strategic media outreach to on-site conference support, ensuring your message reaches the right audiences worldwide.

Our core services include:

  • Media relations and outreach

  • Press release creation and distribution

  • Conference media support

  • Strategic messaging for health and science

  • Client-specific communication plans

reach out to a wider audience and maximise global potential

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