Empowering Global Health Conversations through Strategic Media Coverage

How Tony Kirby PR elevated the European Congress on Obesity (ECO) 2024, driving record-breaking international media attention for impactful health research.

The European Congress on Obesity (ECO) partnered with Tony Kirby PR for the 2024 event held in Venice, Italy. Our role was to provide comprehensive media support, enhancing ECO’s visibility on a global scale. By securing strategic media coverage, Tony Kirby PR helped bring critical health discussions to the forefront of public awareness, engaging audiences worldwide.

Objectives

Aiming to maximise awareness, engage diverse audiences, and showcase impactful research

Drive Global Awareness

Obtain substantial media coverage to highlight key studies and discussions.

Increase Delegate Attendance

Promote ECO 2024 through early press releases, attracting a broad audience.

Showcase Research Quality

Emphasise the selection of high-quality studies to reinforce ECO’s reputation as a leading obesity research platform.

Our Approach

A tailored strategy to maximise global reach and impact.

  • Program Analysis
    Tony Kirby PR conducted an in-depth analysis of the congress program and selected abstracts, identifying studies most likely to capture media interest.

  • Press Release Preparation
    Our team crafted clear, impactful press releases to highlight significant findings and insights from the congress.

  • On-site and Online Media Coordination

    We supported both on-site and virtual press coverage, managing journalist interactions and organising press conferences.

  • Global Media Outreach

    Leveraged Tony Kirby PR’s extensive media network to ensure global reach, targeting leading publications and broadcasters.

Key Highlights

Major achievements that set ECO 2024 apart on the global stage.

Record-Breaking Media Attendance: Top UK journalists attended, including those from The Times, The Telegraph, The Sun, The Daily Mail, The Daily Mirror, The Guardian, as well as Bloomberg News and Medscape. Italian national and specialist press were also well-represented.

High-Profile Coverage of the SELECT Trial: The SELECT trial on semaglutide, an obesity drug linked to reduced cardiovascular events, was a standout, receiving coverage in top outlets like BBC, CNN, ABC News, and The Guardian.

Early Release Impact: Abstract 451 on paediatric obesity and early Multiple Sclerosis was covered in The Guardian, The Daily Express, The i, The Daily Mirror, The Irish Independent, and multiple outlets across India and Europe.

Diverse and High-Quality Research: The 2024 congress boasted one of the most varied and high-quality selections ever, reinforcing ECO’s reputation as a leader in obesity research.

Results

A lasting impact through extensive, global media exposure

Substantial Global Reach: Through targeted outreach, Tony Kirby PR helped ECO 2024 achieve wide-reaching media coverage across multiple languages and regions.

Elevated Reputation: The strategic support highlighted ECO as a premier conference for obesity research, attracting both media attention and delegate interest.

Engaged Attendees: A newsletter service provided delegates with curated congress material, enhancing their experience and keeping them informed throughout the event.

Trusted media partner delivering record-breaking coverage for the European Congress on Obesity

Tony Kirby PR has provided the media services for the European Congress on Obesity (ECO) every year since 2012, and our 2024 meeting in Venice, Italy saw us achieve record news coverage globally.

Each year, Tony and his team go through our programme sessions and abstracts to prepare press releases for the many journalists that attend our meeting (including major newspapers and news wires), as well as his extensive global contacts that include all the major media outlets. He also organises press conferences on site for the journalists present at the meeting.

Tony and his colleagues are easy to work with and always keep myself and the ECO Executive Committee fully informed about the broad range of coverage we receive each year, as well as anything else that we need to know during the meeting. I strongly recommend his services to any health conference or journal looking to expand its media coverage.

Euan Woodward
Executive Director, The European Association for the Study of Obesity (EASO)

Interested in achieving similar media success for your conference?

Contact Tony Kirby PR to learn how we can support your event and expand your reach.

  • Experience
    With over a decade of expertise in health and science media relations, Tony Kirby PR has a proven track record in delivering impactful results for leading organisations.

  • Global Reach

    Our extensive media network spans the UK, US, Europe, and beyond, ensuring that your message reaches influential audiences worldwide.

  • Personalised Service

    We create tailored strategies that align with each client’s unique goals, ensuring effective, targeted communication every step of the way.

  • End-to-End Support

    From program analysis to press room management and post-event media reporting, we offer complete PR support to make sure your event is covered from all angles.