Connecting ground breaking research with global media
Connecting Groundbreaking Research with Global Media
Trusted by leading medical societies to deliver global media coverage, including ECO and EASD, with stories featured in BBC, The Guardian, Reuters, Financial Times, CNN and others.
Trusted by leading medical societies to deliver global media coverage, including ECO and EASD, with stories featured in BBC, The Guardian, Reuters, Financial Times, CNN and others.
Why work with us
Trusted by the world’s leading diabetes and obesity experts
Tony Kirby PR has led media programmes for major international diabetes and obesity congresses for more than a decade. In 2024 and 2025 we helped ECO and EASD achieve record-breaking global coverage, with studies simultaneously published in The Lancet and NEJM and featured across BBC, The Times, Reuters, CNN, Financial Times, El País and hundreds of other outlets.
Global Media Highlights
Explore a selection of articles showcasing our clients’ stories in the world’s most trusted media outlets.
Professional, adaptable, and proactive media support for global impact
Tony Kirby worked with ESCMID from 2019 to 2024, supporting our annual congress, which was known as ECCMID from 2019 to 2023 and rebranded as ESCMID Global in 2024. During this time, Tony handled program analysis, identified abstracts of interest alongside our senior team, and prepared press releases to engage the 60-80 journalists attending each year, both onsite and, since 2022, also online. Additionally, in 2020, Tony supported our online conference on COVID-19, “ECCVID”, held as an alternative to the cancelled annual congress.
Carla Seiler
Head of Event Organisation, European Society of Clinical Microbiology and Infectious Diseases (ESCMID)
Learn how we amplify health and science stories
In this video, Tony shares how we help researchers and organisations connect with global media through tailored, impactful strategies:
Trusted media partner delivering record-breaking coverage for the European Congress on Obesity
Tony Kirby PR has provided the media services for the European Congress on Obesity (ECO) every year since 2012, and our 2024 meeting in Venice, Italy saw us achieve record news coverage globally.
Each year, Tony and his team go through our programme sessions and abstracts to prepare press releases for the many journalists that attend our meeting (including major newspapers and news wires), as well as his extensive global contacts that include all the major media outlets. He also organises press conferences on site for the journalists present at the meeting.
Tony and his colleagues are easy to work with and always keep myself and the ECO Executive Committee fully informed about the broad range of coverage we receive each year, as well as anything else that we need to know during the meeting. I strongly recommend his services to any health conference or journal looking to expand its media coverage.
Euan Woodward
Executive Director, The European Association for the Study of Obesity (EASO)
